Comparing platforms
Meta, TikTok, Snapchat and Google in one reporting currency, with blended ROAS on top.
AdFunnl gathers every ad platform and your store revenue into one live dashboard, so your week starts with decisions instead of a report to put together. With AI built in, you can chat with your data and have it make the changes your campaigns need, once you approve them.
Data analysis passes through 5 stages. Preparing and processing is the slow part 🫠 Instead, your time should focus on actually analyzing and acting.
Meta, TikTok, Snapchat and Google in one reporting currency, with blended ROAS on top.
Ask Claude or ChatGPT to pause ads or move budget. Nothing runs until you approve the plan.
Best Creatives ranks ads on ROAS, cost per purchase and outbound CTR.
Every tile compares itself with the previous period, so a drop shows up before the client asks about it.
A live, view-only link your client opens anytime, or a PDF with their logo.
Ad fatigue is tracked on every ad platform, so you see a winner slipping before the results do.
Instead of multiple tabs to see your ads, just open AdFunnl. Imagine the time saved, re-invested where it truly matters.
Active campaigns
This month
| Campaign | Spend | Revenue | ROAS | CTR | vs last month |
|---|---|---|---|---|---|
| Retargeting · Broad | $3,240 | $16,900 | 5.2× | 2.4% | +18% |
| Prospecting · Lookalike 3% | $5,110 | $14,300 | 2.8× | 1.9% | -6% |
| Cold · Interest stack | $2,780 | $3,900 | 1.4× | 1.1% | -21% |
| Story ads · Gen Z | $1,960 | $7,450 | 3.8× | 2.1% | +9% |
Every platform and store is converted into your reporting currency automatically, so blended ROAS adds up to one number you can defend.
Unified revenue
The Best Creatives Calculator scores every ad on the outcomes you care about and ranks them, so your top performers surface in a click. There are other ready built templates too.
Creatives analysis
#1 Score 1.00 IG Post · Leakproof test
Website sales · Tiffin Co.
Video
#2 Score 0.42 Reel · Pack it Sunday
Page views · Tiffin Co.
Video
#3 Score 0.41 UGC · Mum's morning
Website sales · Tiffin Co.
Video
#4 Score 0.40 Reel · Bento unboxing
Back to school · Tiffin Co.
Video
#5 Score 0.40 Static · School set
Back to school · Tiffin Co.
VideoConnect AdFunnl to Claude or ChatGPT and it does more than answer. Ask which ads are wasting budget, then ask it to pause them. Ask for a new TikTok campaign from the videos in your Google Drive, and it builds it switched off, ready for you to check. Or stay inside AdFunnl and ask the in-app assistant about the same numbers.
Pause the two ads with the highest cost per purchase in Website sales.
▍
Pause 2 ads
Done. Both ads are paused, and the change is in Tiffin Co.'s Change Log.
Pause the two ads with the highest cost per purchase in Website sales.
▍
Pause 2 ads
Done. Both ads are paused, and the change is in Tiffin Co.'s Change Log.
Which creative should I put more budget behind this week?
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Connect your Shopify store and AdFunnl sets ad spend against the revenue your store actually recorded. The platforms each claim their own conversions; your store settles it.
Ad spend, all platforms
Revenue, recorded by your store
EGP 517,109
4,182 orders · 1,193 new customers
Platforms claim
6.42×
Store-verified ROAS
4.80×
In this example, adding up the conversions each platform reports for itself overcounts by a third. AdFunnl reports the number your store can back up, down to product and category.
A freeform canvas, not a rigid template. Drag KPI tiles, charts, funnels, geo maps, tables and creative galleries wherever they make sense. Add period-over-period comparisons, custom metrics and annotations that mark exactly what you changed and when. Save any layout as a reusable template.
Explore the builderName a brand and the assistant plans a dashboard from what is connected. You approve it, then it builds.
Build me a dashboard for Tiffin Co.
Here is what I would build:
5.79x
ROAS
5.75x
ROAS
8.60x
ROAS
Spend
26,323
Blended ROAS
6.69x
Revenue
180,138
By age
Put spend and blended ROAS on the same dashboard, month by month, so you and your client can see whether more budget is buying more return or quietly eroding it. Spend climbs as bars; ROAS rides the line above it.
Invite analysts and account managers as an admin or a member, and send your clients a live link. Everyone reads the same numbers, with no exports flying around and no version everyone disagrees on.
Workspace members
5 seatsConnect your first account in minutes. No spreadsheet surgery required.
