The hours that go into assembling numbers are the reason you cannot take another account. That work is already done by the time you sit down.
Before you make a single decision, you have collected. A tab per platform, each with its own login, its own column names and its own idea of what counts as a conversion.
Meta Ads Manager
Its own login, its own attribution window
TikTok Ads
The same metric under a different column name
Snapchat Ads
Another date picker to set the same range
Google Ads
Conversions counted its own way again
Shopify
The revenue that actually landed, in a different tool
The sheet
Where you convert the currencies and hope
Then the currencies, converted in your head or in a cell nobody checks. None of that is the job. The job starts after it.
Every ad platform and every store you are connected to streams in continuously. AdFunnl unifies and normalizes all of it into one reporting currency, turns it into live visuals, and hands the client a link instead of your afternoon.
Sorting by return puts a cheap fluke on top. Sorting by spend puts your biggest mistake on top. The Best Creatives Calculator scores every ad on all of it at once and ranks them.
Return on ad spend
40%
What it brought back
Cost per purchase
40%
What each one cost you
Outbound click-through
20%
Whether the creative worked
Each metric is standardized against the other ads in view before it is weighted, so an ad is measured against what you are actually running rather than against a number somebody picked. For accounts that sell in the inbox there is a messaging mode, weighting cost per message at 80% and click-through at 20%.
Total ads
31
Static ads
18
Video ads
13
Spend split
| Rank | Ad | Type | Spend | Link CTR | Cost/purchase | ROAS | Score |
|---|---|---|---|---|---|---|---|
| #1 | UGC unboxing, 9:16 | Video | SAR 7,301 | 1.31% | SAR 46 | 7.00× | 0.95 |
| #2 | Before and after | Video | SAR 1,174 | 1.20% | SAR 43 | 6.27× | 0.87 |
| #3 | Founder to camera | Video | SAR 2,388 | 0.94% | SAR 39 | 6.50× | 0.86 |
| 4 | Testimonial cutdown | Video | SAR 3,210 | 0.88% | SAR 49 | 5.00× | 0.63 |
| 5 | Ramadan bundle | Static | SAR 1,830 | 0.93% | SAR 55 | 4.50× | 0.54 |
| 6 | Carousel, bestsellers | Static | SAR 4,789 | 0.67% | SAR 54 | 4.00× | 0.43 |
| 7 | Review screenshot | Static | SAR 1,180 | 0.55% | SAR 79 | 2.70× | 0.09 |
| 8 | Studio product spin | Video | SAR 2,145 | 0.61% | SAR 89 | 3.00× | 0.04 |
Best Creatives Calculator
Meta and Snapchat
Every ad above your minimum spend, scored and ranked in one list, with the creative itself in the page rather than an ad id you have to go and look up. Filter by platform, campaign or objective, and read it as a table or as a wall of thumbnails.
Hook & Hold Rates
Meta
Video retention, showing where viewers actually leave. The hook is the first seconds, the hold is everything after, and a brand leaderboard puts your videos in order on both.
Ad Fatigue
Every ad platform
The one report that does span all of them. A winning ad decays before the results admit it, and this is where that shows up first, while cutting it is still a decision rather than a rescue.
Some questions are worth a dashboard. Most are worth thirty seconds. The assistant sits on every page, takes the question in plain English, and shows you which data it used to answer, so you can check it rather than trust it.
It remembers the workspace it is answering about. And if you already work in Claude or ChatGPT, the MCP server lets them query the same unified data directly.
Every account you took on used to bring its own collecting with it: its own tabs, its own conversions, its own report at the end of the month. That is the part that capped you, and it is the part that stops repeating.
Connect the account
The platforms and the store hook up once. A full backfill of the last 90 days runs, so the account has history the day you take it on.
Clone the template
Build one account the way you actually want an account read, save it, and every account after that starts from it. You are not designing a dashboard again.
Stop assembling
It syncs hourly, and the last three days get re-fetched every time so late conversions land. The screen is current before you open it.
Hand the client their own link
A live view-only link with their logo on it. The questions that used to interrupt you get answered without reaching you.
“I live in Ads Manager and I trust it.”
Keep it. Ads Manager is where you build and adjust, and nothing here asks you to stop. What it cannot tell you is what the other platforms and the store did, which is the number your scaling decisions actually rest on.
“Another dashboard is another thing to maintain.”
There is nothing to keep up. Connections sync hourly on their own, and the last three days are re-fetched every sync so conversions that report late still land in the right place.
“The numbers will not match the platforms.”
Every metric has a published methodology page showing how it is calculated. Data logs and sync jobs show when each account last updated and whether it worked, and a snapshot freezes exactly what you sent so last month cannot move.
“Reporting is not my job.”
Agreed, and that is the argument for it. The client opens their own live link and your lead reads the same screen you do, so the questions stop arriving as interruptions on your afternoon.
“Setting this up will eat a week I do not have.”
One account, built properly, saved as a template. Everything after that is a connection and a clone.
Pausing a campaign and moving a budget happen from inside the dashboard, so the decision and the action are in the same place. Where that stands today:
Meta
Live
TikTok
Live
Snapchat
In progress
In progress
Connect it, build the view the way you actually want an account read, and see what the morning looks like when the numbers are already there.
