Each media buyer holds several accounts. Each account runs on several platforms, in more than one currency, and you are the one who answers for how all of it is performing. Seeing it today means opening it one account at a time, and that is most of a morning gone before you have made a single decision.
AdFunnl puts the whole picture on one live screen.
Spend
SAR 30,089
Purchases
406
Revenue
SAR 201,791
Blended ROAS
6.71×
Where it came from
Share of spend
Four platforms, one currency, no export.
You are accountable for performance you cannot see without asking somebody to go and assemble it. Here is why it is never just a question.
5
media buyers
each with their own way of reporting
4
clients each
and none of them wait for the first of the month
4
platforms per client
different column names, different attribution windows
2
currencies
converted in someone's head, unchecked
That is eighty places to look before anyone has had an opinion about any of them, and two of those places disagree about what a conversion is. The overview is not slow because your team is slow. It is slow because it multiplies.
Reading four platforms in four tabs is like judging a race by watching each runner on a separate screen. You can do it. You just cannot see who is winning.
How the number gets made today
Most of a morning, every time.Tab 1
Meta. Read the numbers, hold them in your head, move on.
Tab 2, 3, 4
TikTok, Snapchat, Google. Each one names the columns differently and counts a conversion over its own window, so none of it lines up.
The maths
One account buys in riyals and bills in dirhams. You are converting as you go, and you are the only check on it.
The report
Then all of it has to become something a client can read, which is where the rest of the day goes.
How it goes with AdFunnl
About two minutes.One screen
Every platform side by side, blended, already converted into one currency. Nothing to hold in your head.
The decision
You are straight onto which account needs you today, which is the part you were actually hired for.
There is no step three. The screen was current before you opened it.
Every row is something you already do this week. The left column is how it goes now.
The job
Without AdFunnl
With AdFunnl
Seeing how the whole roster is doing
Ask each media buyer, wait, then reconcile what they send you.
Open one screen. Every client, blended, already current.
Comparing platforms against each other
Four tabs, four date pickers, four sets of column names.
Meta, TikTok, Snapchat and Google on one line, with blended totals underneath.
Two currencies in one roster
Somebody converts by hand and nobody checks the cell.
Everything unified into your reporting currency at the right rate.
Tying spend to actual revenue
The ad platforms say one thing, Shopify says another.
Store revenue sits beside ad spend, down to product level.
Finding the winner among thousands of ads
Scroll each platform separately and go on what you remember.
Every creative ranked on the metric you choose, thumbnails in the page.
Answering a one-off question
Rebuild a view, or put a media buyer on it for an hour.
Ask the assistant in plain English and get the answer with its data shown.
Getting the deliverable to the client
Assemble it, format it, send a PDF that ages immediately.
A live link with their logo on it, or a PDF when they insist.
Across a roster this size there are thousands of creatives running at once. Which ones deserve more budget is the highest-value call your team makes all week, and it is usually made from memory, one platform at a time.
Creative analysis lives inside AdFunnl, on the same data as everything else, so the answer is a sort rather than an investigation.
Every running ad ranked on the metric you pick, so the top and the bottom of the list are both one glance away
The creative itself in the page, not an ad id you have to go and look up
Meta and Snapchat ads side by side, rather than one platform's opinion at a time
Hook and hold retention for video, showing where viewers actually leave
Ad fatigue tracked across platforms, so you cut before performance does
They do not see the work, the testing or the restructure. They see the document that arrives. When that document takes a day to build and is out of date by the time it lands, you are being judged on your weakest artefact.
The client's own logo and reporting currency on the report they open
A live view-only link, so what they see is current whenever they look
A clean paginated PDF for the clients who still want a document
A Looker Studio connection for the clients who want it in their own BI tool
A frozen snapshot of anything you sent, so last month cannot move
And on the same canvas
Synced hourly The screen is current before anyone opens it
Versus prior period Month-over-month movement inline on any tile
Product-level ROAS Store revenue attributed down to product and category
Geo maps & funnels Performance by region, and step-by-step drop-off
Change annotations What changed, and the date it changed on
Live links & PDF View-only client links, or a document when they insist
Methodology & snapshots How every metric is calculated, and a frozen copy of what you sent
Arabic, right-to-left Fully localized, charts included
My media buyers already do their own reporting.
They do, and no two of them do it the same way. That is the part that costs you: nothing is comparable, so every roster-level question turns into a round of asking. One template applied across every account makes the comparison free.
Setting this up will eat a week I don't have.
Connect one client, build the view the way you actually want an account read, then save it as a template. Every account after that starts from it. The thinking happens once.
The numbers won't match the ad platforms.
Every metric has a published methodology page showing how it is calculated. Data logs and sync times show when each account last updated, and a snapshot freezes exactly what you sent so it cannot shift under you later.
My clients expect a report that looks like theirs.
Reports carry the client's logo and their reporting currency, and go out as a live view-only link or a clean PDF. For a client who runs their own BI, there is a Looker Studio connection to the same data.
Each account's ad platforms and store stream in continuously. AdFunnl unifies and normalizes them the same way every time, so two accounts run by two different people are genuinely comparable, and the media buyer, you and the client are all reading the same screen.
Rolling it out
You're the one who'll have to run this rollout, so here's the honest shape of it.
Build the view the way you actually want an account read, then save it as a template. This is the only part that takes real thought.
Every other account starts from that template, so the whole team reports the same way without a style guide or a meeting about it.
Invite media buyers as Editors and clients as Viewers. Live share links mean client questions stop landing on your team as interruptions.
Changing campaign status and budgets from inside the dashboard, without opening the ad platform, is live for Meta and TikTok. Snapchat and Google are in progress. Reporting works across all four today.
Connect one client's platforms and run it for a couple of weeks. Once the screen reads the way you want an account read, save it as a template and clone it across every brand you manage, until one hub holds all of them.
