Core feature · Dashboards

Reports that match how you think

A freeform canvas, not a rigid template. Drag KPI tiles, charts, funnels, geo maps, tables and creative galleries wherever they make sense. Add comparisons, custom metrics and annotations, then save any layout as a reusable template.

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Client · Q3 performance Template

Blended ROAS

4.42×

+0.6 vs. prior

Revenue

$213k

+18% vs. prior

CAC

$21

-9% vs. prior

Spend vs. revenue

Funnel

Every tile type on one canvas

KPI tiles

Spend, ROAS, CAC, CTR, any metric, at a glance

Charts

Trends, comparisons and breakdowns

Funnels

Impression → click → purchase, step by step

Geo maps

Performance by country and region

Tables

Dense data with conditional rules

Creative galleries

Full-resolution previews beside performance

Built for the way you actually report

A canvas flexible enough for your own logic, on top of data that finally agrees with itself.

A freeform canvas, not a template

Drag any tile anywhere on a whiteboard-style canvas. Resize, rearrange, and lay out a report the way you actually reason about the account, not the way a rigid template forces you to.

Compare any period against any other

Add “vs. prior” comparisons to any tile and see period-over-period movement inline. Spot what changed without exporting anything or rebuilding the view.

Custom metrics and conditional rules

Define the metrics your team actually uses, then set conditional table rules that highlight the rows worth looking at: reds, ambers and greens where they matter.

Annotations that mark what you changed

Pin an annotation to a date to record exactly what you changed and when (a budget shift, a new creative, a landing-page test) so the chart tells the whole story later.

Reusable templates

Save any layout as a template, personal or app-wide, and spin up a consistent report for a new client or campaign in seconds.

Blended, currency-unified data underneath

Every tile draws from one normalized schema across Meta, TikTok, Snapchat, Google and your store, currency-unified and synced on your plan's schedule, so the numbers agree.

Built by AI

The first one is always the one you put off

Say which brand the dashboard is for and the assistant plans it from what that brand has connected. You approve the plan, then it builds an ordinary dashboard where every tile is still yours to move, retitle or delete.

AdFunnl Assistant Plan

Build me a dashboard for Tiffin Co.

Here is what I would build:

Overview 9 widgets
Performance over time 4 widgets
Demographics 4 widgets

Approve and build

Tiffin Co. · Blended Overview Building Built

Questions about dashboards

Do I have to build a dashboard from scratch?

No. Start from a saved template, or, on plans with AI, ask the assistant for one. It shows you a plan of the sections and widgets first, and builds only once you approve it.

Which widgets are there?

KPI tiles, charts, tables, funnels, geo maps, timelines, creative galleries and product ROAS, plus breakdown widgets for Meta and Snapchat audiences.

Can I compare against the previous period?

Yes, on any tile, with the change shown inline.

Can I add my own metrics?

Yes. Write custom metrics from the ones you have, and set rules that colour table cells.

How fresh is the data?

Every 12 hours on Free and Solo, every 6 hours on Growth and every hour on Agency. The last 3 days are fetched again on every sync, so conversions that report late still land.