Everything AdFunnl does

Meta, TikTok, Snapchat and Google Ads

Spend and results from every ad platform, down to the ad on Meta, TikTok and Snapchat and to the campaign on Google. More

Shopify

Products and daily product sales, so ROAS reaches each product and category.

Bosta

A daily snapshot of your deliveries.

Google Sheets import

Bring in figures the ad platforms do not have. It is an import only: nothing is written back to the sheet.

Scheduled sync

Every 12 hours on Free and Solo, every 6 hours on Growth and every hour on Agency. The last 3 days are fetched again on every sync, so conversions that report late still land on the right day.

90 days of history on day one

A newly connected account brings in its last 90 days straight away.

History kept

3 months on Free, 1 year on Solo, 3 years on Growth and 5 years on Agency.

Drag-and-drop builder

A freeform canvas. Put any widget anywhere and size it the way you read it. More

Widgets

KPI tiles, charts, tables, funnels, geo maps, timelines, creative galleries and product ROAS.

Blended ROAS and store ROAS

Blended ROAS is platform-reported revenue over ad spend across every platform. Store ROAS is store revenue over ad spend. Both can sit side by side.

Product-level ROAS

Store revenue attributed down to each product and category.

Compare with the previous period

On any tile, with the change shown inline.

Custom metrics and table rules

Write your own metric from the ones you have, and colour table cells by rules you set.

Change annotations

Mark the day something changed, so a jump in a chart has its reason next to it.

Templates

Save a layout once and start every other brand's dashboard from it.

Dashboards built by AI

Ask for a dashboard. It shows you a plan first, with the sections, the widgets and any panels that would come back empty, and builds only after you approve it.

Edit on your phone

Dashboards open and edit on a phone, scaled to fit the screen.

Ads manager

Every campaign from every ad platform in one table, opening into ad sets and ads, with ad thumbnails, the columns you pick in the order you want, and conditional formatting.

Ads timeline

The brand's main figures day by day, for all platforms together and for each one, so a dip can be traced to the platform that caused it. The change log is marked on every chart.

Audience insights

Spend by region on a map, then splits by gender, age, device, platform and placement.

Saved views

Keep a report's dates, filters, accounts and formatting, and open it the same way next time.

Best Creatives

Ads ranked by one score that weighs return, cost and click-through together, across several ad accounts at once, with each creative shown on the page.

Messaging mode

Message campaigns are ranked on what each conversation costs.

Minimum spend filter

Low-spend ads drop out of the ranking, so a lucky ad with little spend cannot top it.

Hook & Hold

Where viewers stop watching each video.

Ad Fatigue

Spots ads that are wearing out, on every ad platform.

Spend timeline

Daily spend per ad and each ad's share of the budget, so you can see spend moving from one ad to another.

Creative PDF and share link

Send the creative analysis on its own, as a PDF or a live link.

Fund reminders

Every ad account's balance on one page, stopped and at-risk accounts first, with an email when an account is about to run out.

Sync jobs and data logs

When each account last updated, and whether it worked.

Live links

A view-only link to one dashboard, current whenever the client opens it.

Snapshots

A frozen copy of exactly what you sent, so last month's figures cannot move afterwards.

PDF export

Clean, paginated PDFs of dashboards and of the creative analysis.

The client's logo

Each client's own logo on their dashboard and their report.

Ads that play

Video ads play inside a live shared report.

Digest

Every dashboard in the workspace at a glance, on one page.

Ada, the in-app assistant

On every page. Ask in plain English or Arabic and the answer streams in, showing the data it used. It remembers your workspace between chats.

Account review

Ada goes through every ad set and ad of a brand and tells you which ones need attention.

MCP server

Claude, ChatGPT or any other MCP client can read the same numbers AdFunnl shows you.

AI credits

Assistant use runs on a monthly credit allowance per workspace, with top-ups when you need more.

Pause, turn on and change budgets

On Meta, TikTok, Snapchat and Google. Google is campaigns only. Large budget rises are held back unless you ask for them. More

Duplicate, rename, delete and edit

Edit the audience, the ad text and the URL tracking tags. A copy is always created paused.

New campaigns and ads

From your images and videos on Google Drive, all created switched off. TikTok can also run posts already on your profile as ads.

Google campaigns

New Search, Shopping, Display, Demand Gen and Performance Max campaigns, created paused. Keywords, negative keywords, search terms, sitelinks, callouts and conversion goals.

Audiences

Custom and lookalike audiences on Meta; website, engagement, lead form and lookalike audiences on TikTok; pixel, customer list and lookalike audiences on Snapchat; website visitors on Google.

Rules and budget schedules

Automated rules, budget schedules and custom conversions.

Catalog and call ads

Catalog ads with catalog templates, and call ads.

Read-only if you want it

Untick "Also allow it to make changes" when you connect, and the assistant can only read.

Change Log

Every applied change is written to the brand's Change Log, with what changed and when.

Switches inside AdFunnl

Turn campaigns on and off and edit budgets straight from the Ads manager report and dashboard tables.

Workspaces and brands

A workspace holds your brands, and each brand groups its own ad accounts. You can belong to several workspaces.

Invites and roles

Invite teammates by email as owner, admin or member.

Seats

1 seat on Free and Solo, 3 on Growth and 10 on Agency, with extra seats on Solo and Growth.

Client data kept apart

Enforced on the server, by workspace and then by client.

Refer a friend

You and a friend each get a free month when they connect their ads.

Methodology page

Every dashboard has a page showing how each of its metrics is calculated.

One reporting currency

Every account converted into one currency at the current market rate, refreshed every few hours, or at your own rate per currency.

English and Arabic

The whole app in both languages, right to left in Arabic, charts included.

Salla

Store orders and revenue.

Zid

Daily store revenue.

Easy Orders

Store orders.

LinkedIn Ads

Campaign results and spend.

Google Analytics

Sessions and on-site results.

HubSpot

Newsletter subscribers and how each send performed.