AdFunnl reads your Meta ad accounts down to the ad and puts them in the same tables and charts as TikTok, Snapchat and Google and your store revenue, converted into one reporting currency.
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It reports Meta's own conversions, in the ad account's own currency, with Meta's own attribution window. Once you also run TikTok, Snapchat or Google, the question that matters is how Meta did next to them and next to what the store actually sold. Ads Manager cannot answer that, so the answer gets put together by hand, a tab at a time, with the currency converted in your head.
Breakdown widgets show a donut, bar, table or map for any split, summed across every Meta account and campaign in view. The Audience insights report puts them on one page: spend by region on a map, then who your purchases come from.
Best Creatives ranks your ads by one score instead of one metric, weighing return, cost and click-through together, across several ad accounts at once, with each creative on the page. Message campaigns switch to cost per message.
Switch Meta campaigns on and off and edit their budgets straight from the Ads manager report or a dashboard table. Or ask Claude or ChatGPT to do it: every change comes back as a plan, and only happens once you approve it in the chat.
| The job | In Meta Ads Manager | In AdFunnl |
|---|---|---|
| Seeing Meta next to TikTok, Snapchat and Google | Open each platform in its own tab | One table, one currency |
| Checking Meta against store revenue | Line it up with your store by hand | Store ROAS next to blended ROAS |
| Ranking creatives across ad accounts | Account by account | One ranked list across several accounts |
| Sending the client their numbers | Export, then build the report | A live link or a PDF with their logo |
No. You still build and adjust campaigns in Ads Manager. AdFunnl is where you read Meta next to every other platform and your store, and share it.
Spend and results are Meta's own figures, pulled from your ad accounts. Every dashboard has a methodology page showing how each metric is calculated, and data logs show when each account last synced.
Every 12 hours on Free and Solo, every 6 hours on Growth and every hour on Agency. The last 3 days are fetched again on every sync, so conversions that report late still land.
Yes. Your plan sets how many, from 3 ad accounts on Free upwards, and they can be grouped by brand or client.
Nothing changes until you approve it in the chat, and you can connect read-only instead. Every applied change is written to the brand's Change Log. Meta ad control is in Beta.
Other ad platforms
Connect it on the Free plan and see it next to the rest. Add your other platforms when it earns its place.
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